Tactical Joe started as an online shop by founders Joseph Rosete and Kimberly Ann Rosete last February 2016. Tactical "Joe" was named after Joseph.
They sell multi-purpose-built gear with different designs that can withstand different situations and weather conditions while providing the best quality and value.
What inspired you to create your own brand?
Joseph, as a seafarer, and has a family in-lined with military and naval services, his fondness for tactical gears was in his genes. While Kimberly, as a marketer, selling a product is not new to her and that's the career she wanted to pursue.
The demand and need for tactical gears and accessories will always be necessary for tactical professionals but because of the lack of competition in the industry, the cost of tactical products was increasing. So because of that, Joseph and Kim wanted to give quality but affordable products to all consumers nationwide.
How does travel inspire your product?
Travelling has always been Joseph and Kim’s passion, but it requires heavy packs and they find it hard to look for bags that will suit their style and needs; easy to carry, has lots of compartments, stylish and durable.
These experiences helped them create their own products with different features for every situation that would be useful for travelers, tactical professionals and enthusiasts.
What’s next for Tactical Joe?
From selling online and having two branches in Manila, our vision is to define and lead the tactical gear industry in the Philippines by providing innovative products and services that will cater the customers’ wants and needs.
Realizing the increasing cost of similar goods by other companies, our goal is to make our products available to all consumers nationwide.
No comments:
Post a Comment